i4dsign.co.uk blog

The problem comes when a small business gets a website and then the next week says why isn't everyone seeing my website?

The answer is of course the same as if you put your shop at the end of a dark alley. You have to tell people it is there, and often that telling them, is not by doing it on the internet, but in traditional advertising. It should be on the outside of their business, on the business cards, in their local paper ad, in telephone business directories and on the back of their car.

Online advertising can be paid for but this can be a waste of money. It is expensive and although it boosts the traffic into a website, the end does often not justify the means.

The more people you tell about your website, the more traffic to your website. Let everyone know about it. The BBC made a goal only a year or two ago and that was... let everyone on the planet that watched T.V. know that they are online. Have you noticed how they mention it everywhere, Radio, T.V., Media, Mags, Flyers just everywhere. I think its worked do you?. Ok we are not the BBC but you need to let your clients know you are online.

i4dsign have a new content writing service...
It just so happends a good friend of mine, Robert Anderson is a website content writer and a very good one at that! He has written content for over 500 websites and one an award from the University of Glasgow where he graduated for his writing skills. At present he is charging £20 for the homepage content and £10 per page for other content. Contact me for details and I can put you in touch with Robert.

How Does Design Make a Difference?
Design, like art, is an exercise in communication. And like art, design communicates or facilitates communication by exploiting human psychology and typical human response to communicative clues. Art's list of fundamental elements includes line, form, color, texture, rhythm, balance and contrast-all tempered by composition and contemporary or historic social norms.

Graphic and publication designers have these same fundamental elements to work with, plus a host of others, given the addition of typography, different kinds of paper and various print processes. Web, product and interior designers have to also take into account a host of affordance and usability issues in design.

The various configurations and variations of these elements have widely understood connotations. We artists and designers use these elements as the vocabulary and syntax of our endeavor. It is by manipulating these fundamental elements that we can enhance and bring focus to the message, improve usability or affordance, or simply make the product more appealing.